E*TRADE is a leading online U.S. broker that offers a wide selection of investment products, competitive fees, intuitive platforms, and advanced trading tools. Their investment products include stocks, bonds, ETFs, mutual funds, futures, options, and certificate of deposits (CDs), and you can trade self-directed or invest in automated portfolio management options. The broker was founded in 1982 with the mission to make investing easy. They use advanced routing technology to ensure fast and reliable trade executions.
E*TRADE Platforms & Tools
The broker has an advanced and flexible in-house trading platform that provides traders and investors with easy access to the markets from anywhere in the world. Using the latest innovative technologies, the platform provides a range of tools, including online screeners, Thematic Investing, Prebuilt Portfolios and Managed Portfolios, technical analysis tools, options and futures ladders, and many more.
The platform is available, at no extra cost, as a desktop application for Windows and Mac computers, as well as in web-based terminals and mobile applications for Android and iOS devices.
E*TRADE Research & Education
E*TRADE provides clients with a library of educational resources that includes training courses, webinars, in-depth articles, research analysis, and news to keep up to date with the latest events in the markets. Traders of all experience levels have educational materials to learn from.
E*TRADE Trading Accounts
The broker offers the following accounts:
- Brokerage Account (individual, joint, custodial): This is the standard account for investing and trading.
- Retirement Account (Rollover IRA, Traditional IRA, Roth IRA, SEP-IRA): This account is for those that want to save for their retirement.
- Savings Account: There are various savings accounts with competitive interest rates
- Managed Portfolios: The account is for setting up a diversified portfolio that is monitored and managed for an annual advisory fee of 0.30%. This automated investing requires a minimum deposit of $500.
- Margin Account: With this account, a client can borrow up to 50% of eligible equity to buy additional securities.
E*TRADE Account Funding
E*TRADE has a limited choice of funds deposit and withdrawal methods. They only accept Bank Wire, Check, Electronic Bank Deposit (ACH), and External Securities Transfer. Credit/debit cards and online payment gateways, such as PayPal, Skrill, and Neteller, are not accepted.
E*TRADE Customer Service
E*TRADE’s customer support team is always available during the trading hours to answer all your questions and provide technical assistance. You can reach them via online chat, phone call, and email. In addition, the broker has over 30 branches across the US where you can visit for a one-on-one meeting with any of their professional financial consultants.
The broker is based in the US and is registered with the relevant U.S. authorities. E*TRADE, as a brand, is operated by four distinct but affiliated companies — E*TRADE Securities LLC, E*TRADE Futures LLC, E*TRADE Capital Management LLC, and E*TRADE Bank.
E*TRADE Securities LLC offers security products and is registered with the Financial Industry Regulatory Authority (FINRA). The commodity futures products and services are offered by E*TRADE Futures LLC, which is a member of the National Futures Association. E*TRADE Capital Management LLC is a Registered Investment Adviser, while E*TRADE Bank, being a federal savings bank, is registered with the Federal Deposit Insurance Corporation (FDIC).
E*TRADE Review Summary
E*TRADE is a popular U.S. online broker that offers trading and investing services in a wide range of financial products, including managed portfolios for those who prefer an automated investing approach. The broker is well-regulated, but they do not offer CFD, forex, or cryptocurrency trading.